When generative AI first emerged, many dismissed it as a passing fad. Today, agentic AI is transforming entire professions. Yet some still prefer to make excuses, out of pride or for fear of losing their clients.

Running away is not a strategy

I know a well-known graphic designer who moved into motion design because the graphic design and visual creation market had become, in his words, “saturated”. Of course, he gave a reason other than the rise of AI.

What he did not foresee was that models such as Claude Opus 5.5 would reach motion design too.

As we say back home in Africa: “You threw the stone, the bird saw it.”

So what now? Regret the money invested in a new training programme? Try to convince those who experiment that they will fail? Or use AI to speed up and improve his own work?

The real strategy is not to run towards jobs that are supposedly safe from AI. It is to learn to work with it.

Developers: your expertise is still an asset

A quick word to developers: hold on. Manually editing AI-generated code, or the Python or JavaScript script behind a motion design video, can save you from re-running a full generation and burning thousands of extra tokens.

This is exactly the kind of skill companies will soon be looking for:

  • knowing how to use AI every day;
  • knowing how to assess and optimise what it produces;
  • knowing when to step in to save time and money.

The movement is only beginning

As I write these lines, Claude is only at version 5.5, GPT at version 6 and Gemini at version 4. Much more is on the way.

The question is no longer whether AI will affect your job, but whether you will be ready to benefit from it when it does. Those preparing today will stay ahead; those who wait may pay a very high price.

And you: do you think this only concerns other people? Or are you ready to turn these changes to your advantage?